The Randstad Employer Brand Research is the most comprehensive independent research in employer branding based on a representative survey pool of general public respondents (aged 18-65). It provides unique insights into the world of work and gives an understanding of employee and job seekers' drivers and motivators. With Randstad's long and successful track record in delivering employer branding insights since 2000, you can utilise this research to shape your organisation's branding strategy and talent attraction and retention programs.

Every year, we conduct research on a host of topics and across a number of geographies. The Randstad Employer Brand Research dives into what people find attractive in an employer, zooming in on preferred companies, sectors and the desired 10 key attributes including salary, career progression, and training.

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employer branding 3.0

Today, more than ever, brands need to be as authentic, transparent and as honest as possible. Weaned on digital communications, next generation workers understand the power they wield. They know they can make or break a brand simply by engaging their peers with a clever hashtag or a video that goes viral.

Organisations can leverage social networks to their advantage, especially when it comes to attracting and retaining top talent. Digital content and online communities can work wonders for your employer brand if you use them effectively.

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