It is absolutely crucial in today's day and age for businesses to be entirely authentic and transparent as they can possibly be. Driven by digital communication, the next generation of workers know and understand the power they hold. They know that they have the power to either make or break a brand simply through engaging with their friends, family and colleagues with a catchy hashtag or 16-second video that could very well go viral.
Yes, good interaction with your customers online can be used as an advantage. However, it goes beyond that. This interaction between organisation and customer can also help in attracting and retaining top talent.
The 2016 Randstad employer branding research reveals what drives Australians, what they consider important in the workplace and what they consider reasons to leave.
Request your copy of the white paper now to continue reading about what your workers want and how your employer branding can be used to your company's advantage.